Pulling medical congresses into the digital age
Medical congresses are key to HCPs’ continuing education, providing an ideal place to learn about developments in clinical research and patient care, and to meet and talk with peers. But there remain a number of obstacles to congress attendance, including the logistics of physically attending events, time away from practice and an increased lack of sponsorship. Additionally, the varied focus of many congresses means specialist practitioners are often left isolated.
MEDICALLY, a digital platform from Roche and Genentech that fosters information sharing, aims to fill these gaps by bringing congresses directly to the HCP, whether congresses are live or virtual. The platform enables high-level engagement with events and scientific presentations, allowing HCPs to focus on areas of interest to them and their research.
Today, online sources are increasingly favored when HCPs look to inform treatment decisions and learn about developments within specialties. By providing access to medical congress materials, including information around diagnosis, treatment management and research advancements, MEDICALLY meets the evolving needs and expectations of HCPs.